What's the point? How is this better than a traditional turntable? Cosmetically, it looks a little different and the skip feature is interesting, but that doesn't mean better sound or performance.
However, I can see flaws:
- The LP is suspended over the cartridge with nothing holding the often non-flat surface of the LP in place. If the LP is warped, nothing is controlling it and if any movement or vibration occurs affecting the shape of the LP, nothing is limiting that.
- When placed horizontally, the needle is beneath the LP pressing up against the LP, probably using a spring and fighting gravity. If placed vertically, the needle is beside the LP pressing sideways against the LP. The mass of the cartridge and mounting assembly will require the pressure in the horizontal arrangement be greater to fight gravity as it presses upward than when it is vertical and pressing sideways. Are they accounting for that difference somehow?
- Being a linear tracking arm design, how are they assuring the cartridge and needle are aligned properly as it skates across the LP? This was a problem with MANY of the affordable linear tracking arms in the 1980s.
- The spindle-based control function, while cool, should cause extreme thump or skipping when utilized in many cases.
I believe most of those issues can be addressed with expensive design and implementation, but why bother with a $150 turntable doesn't need to address those concerns at all.