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Ugh, Is This The Direction "High Quality Audio" is taking?

I have never understood the appeal of DIRAC.

They did some interesting stuff early on to make it possible for small speakers to play louder by dynamically cutting off bass input, but other than that I don't get it.
 
I tend to take a dim view of correction schemes in general, and believe the problem should be addressed by acoustics treatment, not by the band-aid of equalization and other manipulations to the signal. With electronic corrections, the base problem with the room is still there; all the correction is doing is lessening the tendency of the speakers to aggregate the resonances and such in the room so you don't hear them as much.

But people want to believe in magic pills which will fix problems which would otherwise involve some degree of effort, and effort of any kind is in short supply with the public at large.
 
Maybe I'm just too old to "get it". Or perhaps the rest of the world has gone mad. In any event, I fail to see this as anything but a marketing money-grab.

https://www.soundandvision.com/content/dirac-teams-oppo-improve-smartphone-audio

You would have to "look" beyond the name to notice that it is a money grab (obviously it is).
Then you would have to "care" that it is a money grab.
With the ubiquitous nature of the cell "phone" these days, it would be stupid NOT to try the money grab.
I "tried" very hard to have a quoted word in every sentence.
 
I have Bluetooth speakers in every single room in my house, except for the office, yet I still find my wife listening to music through her phone's speakers as often as not. This makes me sad.
 
I'm referring to the consumer who may/may not care about it being a money grab.

I think its safe to say they don't care, just as long as they can do their Facebooking, Twittering, Instagramming, and who-knows-what-else.

Now, excuse me as I go back to watching my re-runs of The Lawrence Show. :drinkingbeer:
 
Facebooking, Twittering, Instagramming...and listening to all music through their phone speakers as they wander around aimlessly
 
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