https://www.engadget.com/2017/04/20/samsung-and-amazon-counter-dolby-vision-hdr-with-hdr10/
Well, where Dolby Vision was leading the pack by offering pre-encoded HDR gamut settings (to allow a TV to adjust the range of colors per scene), now Samsung and Amazon have upgraded their relatively basic HDR10 to HDR10+, and save big bucks on licensing Dolby Vision.
Keep in mind, Dolby makes a ton of money off licensing as opposed to selling products. They aren't cheap either. Some of their tech is amazing, like the Dolby audio encoding capabilities, which tend to be my favorite of what is out there (I am not a fan of what the others do to the recordings). But Dolby has been trying to get more and more into the video side of things with their own cinema 3D systems and now Dolby Vision to encode and deliver HDR as it could be realized to TVs.
I am not a proponent of any specific HDR tech today, but I am convinced it is the most important advancement in TV technology since HD.
Well, where Dolby Vision was leading the pack by offering pre-encoded HDR gamut settings (to allow a TV to adjust the range of colors per scene), now Samsung and Amazon have upgraded their relatively basic HDR10 to HDR10+, and save big bucks on licensing Dolby Vision.
Keep in mind, Dolby makes a ton of money off licensing as opposed to selling products. They aren't cheap either. Some of their tech is amazing, like the Dolby audio encoding capabilities, which tend to be my favorite of what is out there (I am not a fan of what the others do to the recordings). But Dolby has been trying to get more and more into the video side of things with their own cinema 3D systems and now Dolby Vision to encode and deliver HDR as it could be realized to TVs.
I am not a proponent of any specific HDR tech today, but I am convinced it is the most important advancement in TV technology since HD.