From a description of a 3.0M cable which sells for $2,194.75 per cable (not per pair)...
"All audio cables are directional. The correct direction is determined by listening to every batch of metal conductors used in every [pretentious brand name] audio cable. Arrows are clearly marked on the connectors to ensure superior sound quality. For best results have the arrow pointing in the direction of the flow of music data. For example, NAS to Router, Router to Network Player."
I mean, come-on!
Directional? They "listen" to every batch of metal conductor to determine the ideal direction.
Now for the punchline....
This is a CAT-7 Ethernet Cable.
"All audio cables are directional. The correct direction is determined by listening to every batch of metal conductors used in every [pretentious brand name] audio cable. Arrows are clearly marked on the connectors to ensure superior sound quality. For best results have the arrow pointing in the direction of the flow of music data. For example, NAS to Router, Router to Network Player."
Directional? They "listen" to every batch of metal conductor to determine the ideal direction.
Now for the punchline....
This is a CAT-7 Ethernet Cable.