You can get one for a lot less than $200... what features do you need? I'm very happy with my Sony BDP-S370, which you can get on eBay for $70. Or a 380 on amazon for $80. I got Sony mainly because my #1 requirement was SACD playback. If your display is 1080p already, then the BD player is just a simple transport so there's not much reason to get a fancy one. If you care a lot about things like dvd upscaling, or downscaling for a 720p or something, then you may need to look more closely at those features.
Anyway, as usual, the best approach imho is to figure out what features you need, then just get the cheapest one that satisfies all those.