Aaron German
Active Member
I just came across a group called "Turn Me Up." They want to develop a certification program for albums with greater dynamic range than is currently the norm. Here's an excerpt from their website ( http://www.turnmeup.org/about_us.shtml ):
"Founded by Grammy-winning engineer/producer Charles Dye, alternative indie artist John Ralston, and recording studio owner/podcaster Allen Wagner, Turn Me Up!™ is a non-profit music industry organization working together with a group of highly respected artists and recording professionals to give artists back the choice to release more dynamic records.
It's not our intent to discourage aggressively limited records, they are a valid creative choice for artists. But today, most artists feel they have no option other than mastering their records to be as loud as everybody else's.
And when everybody is doing this because everybody else is, who's actually doing it because they want to?
To address this we've created Turn Me Up! Certification, which would allow records meeting our criteria to display the Turn Me Up! Certified label to inform the consumer nothing is wrong, this record is simply more dynamic and all they need to do is Turn Me Up! Our goal is to create an environment where artists will feel comfortable making the creative choice to release a more dynamic record - without the fear of it being misunderstood by the consumer."
"Founded by Grammy-winning engineer/producer Charles Dye, alternative indie artist John Ralston, and recording studio owner/podcaster Allen Wagner, Turn Me Up!™ is a non-profit music industry organization working together with a group of highly respected artists and recording professionals to give artists back the choice to release more dynamic records.
It's not our intent to discourage aggressively limited records, they are a valid creative choice for artists. But today, most artists feel they have no option other than mastering their records to be as loud as everybody else's.
And when everybody is doing this because everybody else is, who's actually doing it because they want to?
To address this we've created Turn Me Up! Certification, which would allow records meeting our criteria to display the Turn Me Up! Certified label to inform the consumer nothing is wrong, this record is simply more dynamic and all they need to do is Turn Me Up! Our goal is to create an environment where artists will feel comfortable making the creative choice to release a more dynamic record - without the fear of it being misunderstood by the consumer."