As most of you understand, the cost of selling a speaker with a warranty and ensuring all the overhead costs are covered goes WAY beyond the costs of the supplies. You cannot make a living selling cupcakes at a few percentage points over the costs of the ingredients, right? Taking into account having to stock enough spares to ensure customers are happy for years, maintaining enough cash to make exceptions for customers who are really nice but honestly made a mistake and damaged something, covering the costs of a warehouse, assembly area, shipping containers, taxes, electricity, marketing, insurance, tax planning, interest, and investment capital to engineer and design the next speaker requires lots of mark-ups which have nothing to do with the cost of the parts.
That said... the parts I used to make two speakers, drivers, wires, connectors, binding posts, acoustic filling, wood, sealers and paint, glue, silicone, dampening sheets, ports, driver screws, and such cost well over $6,000. Even with the commercial prices associated with buying at higher volumes, the costs are not much less than that, perhaps about 25% to 40% less depending on volume - I ere on the side of lower volume for a system such as this. Then you have the cost to construct those cabinets, which isn't chump change unless you go to Brazil or China to get a lower manufacturing cost but higher shipping cost. There's assembly and the testing of systems requires the right test equipment which must be updated and maintained, there's the cost of components which fail Q/C testing, there's the losses built into any endeavor such as dropping one of the bass enclosures while unloading it from the truck (hopefully a rare thing, but it happens), and all that, and more.
Basically, those $500 speakers you see at Best Buy probably have about $25 to $50 worth of speaker parts in them. Heck, Bose was famous for using $2 woofers in their Acoustimass bass modules - boxes made of cheap molded plastic.
Since I am interested turning this into a business, I designed these specifically to cost less for the model I am considering. The modular design would save massively when designing new versions or making more options. The materials are easy to get, affordable, and discount well at high volumes. The replacement parts are small and easy to stock and hold. Overall, this was designed to be affordable to manage once inventory is produced, stocked, and shipped.
So, if I showed up at an audio show to demonstrate these and offer them for sale, I would likely put a $30,000 price tag on them without amps, speaker wires, or shipping. I could discount depending on how they get sold. Through a dealer the discounts would be based on volumes and likely customer base. A direct sale could not undercut the potential selling price through the dealer. And customization needs to be easier to finance, so the real costs might be covered through the overall profits.
I think I've fairly well thought this out, but I am sure there are things I have missed.