Towen7 said:
The more reflective the ceiling surface the better. I don't know however if those speakers allow you to adjust the angle of the "height" speakers on top.
I don't know a lot about Atmos, so I couldn't tell you if the drivers in a pair of built in Atmos speakers would be adjustable or not. I don't really plan on upgrading to that, so I've not made the effort to learn more about it to be honest.
But an idea I had was using a small pair of bookshelfs for the Atmos channels. You could have one over the front left and right speakers sort of like how some people put their front bookshelfs on top of a pair of subwoofers when running stereo subs. Then you could just aim them along with finding the best position in the ceiling for the reflective panels to get the best performance.
If I did upgrade, I would probably go that route. I could go with having them directly mounted in the ceiling as all I would have to do would be to pull a couple of tiles from my drop ceiling and them make some mounts between the joists. I wouldn't want to run the extra cabling to that, so just another run of cable to my fronts would be a lot easier.