Yromj, the math for the viewing distance vs. the screen size isn't the same % of increase in that example. A 100" screen is more than twice the screen surface area of a 70" While you're only further away from the screen going from 7' to 10', a ~43% increase...that's why it's such a significant change in the viewing experience. Simplifying the math, when you increase the diagonal dimension of the screen by two, that's the same as having 4 of the original screen...