I'm going to play devil's advocate here, and say that at least on my Samsung QLED, it doesn't look like a soap opera, although it does look different. Watching a couple of things with this setting on, the films took on an almost video looking affect, but it didn't have that funny motion blurring that normally goes along with it. What we see in real life, looks more like video than it does film, so wouldn't something that looked more video like be truer to real life? Normally, I turn off all video processing, although if there is a setting to reduce mosquito noise, I might turn that to low. And no, this isn't some sonic whole overhead kind of thing, I have a setting where I calibrated it, and can easily switch back and forth between the two. Source material makes a difference as well, the better the quality, the better this looks.