There's no difference between the crap these people are pushing, and the $600.00 power cables, or $7,300.00 speaker cables. They piss a lie in some gullible consumers ear and hope they'll cough up the cash. No different than Noel Lee, who made millions with marketing lies about Monster Cable. The same goes for Kimber Kable and the rest of the voodoo snake oil marketers.
All their marketing pitches are the same, they don't have any scientific data, they just know it works cause they say so.