I spent a good few hours today cutting and pasting email addresses from a variety of public web sites in order to send out a mass email marketing blurb for the book. It was more targeted than that sounded: I basically found contact info for every Canadian aerospace company (many of whom are multinationals.) That's my old stomping ground and it was interesting, as I got hundreds of current addresses together, how dozens and dozens and dozens of them are people I knew fairly well, and who are still in the biz. The message went out late this afternoon and I have already had a number of responses from people who say they will be checking out my book. Surprisingly very few got bumped back as "undeliverable" compared to some of my previous messages to other groups. I expect that most will first see it when they get to work tomorrow.
A few weeks ago my good friend Lloyd and I were chatting about our respective projects: he his first CD and me my first book. I am in awe at Lloyd's musical talent (he's also a great photographer and writer) in comparison to my writing ability; however while I have been nothing but extremely happy with my book's sales, he is disappointed by his CD sales. Not just the fact that they are apples and oranges, the real difference in sales comes down, as near as I can tell, to the fact that I have extensive existing networks / contacts (not social media-based) through my prior and work and current personal interactions, and have not been shy about promoting the book to them, whereas Lloyd is in the process of building those networks and seems hesitant to "push" the ones he does have. This not a criticism but rather an observation. And perhaps a reflection on / lesson for other expectations / endeavours in life.
Jeff
ps. On the other hand, I'm not doing well (ie. failing miserably) when it comes to attracting media attention (of any kind.) That used to be part of my former work life and while it took effort, I was always able to garner tons of positive media coverage for whatever topic it was that I wanted to promote. Not so now; at least not for the book. I'm going to knuckle down and give it a better push over the next couple of weeks. It could be due to the general decline in the number of book reviews showing up in "print" but I also think that it's because what coverage remains is dedicated to the big name writers, and is syndicated coverage, rather than local coverage of local authors - as was more of the case in the past.