JeffMackwood said:Is there a brave standards organization out there leading this one?
I hope there is.
Jeff
I happen to work for an SDO (Standards Development Organization) - my staff works with the committees which define the standards for CAT-5, CAT-6 and the upcoming CAT-8 copper cable standards, as well as hundreds of other standards.
I can speak from firsthand experience, standards only work IF the majority of the companies in the market agree that a standard which anyone, including their competitors, can access and use without restriction, will improve their ability to sell more stuff.
Look at BluRay. A group of a few hundred companies, representing the vast majority of the manufacturers of content and hardware, agreed to work together on that standard and support it. Meanwhile a competing, smaller group created HD-DVD. What was the result of that? Massive market confusion! Loss of sales, frustrated consumers, and more. I got a free bottle of good Scotch from the mess, but other than that, adoption was slower and the industry suffered and consumers did as well.
Apple wants everyone to work with them. Google wants everyone to work with them. Amazon wants everyone to work with them. Roku, however, would like to work with everyone else - but not everyone else wants to work with Roku.
Apple promises an ease of use unparalleled by the other guys. They are catering to their loyal core customers. They are hugely profitable and definitely don't NEED to work with everyone else. So what is in it for them? Their market is growing and they are hugely profitable.
Google is feature rich and offers some really cool capabilities, but it is sometimes difficult from fragmentation. They are advancing their user base and making a little money, but they want to collect data on their users. They don't really need to offer 100% compatibility, especially if it costs them money as they don't want to spend money to get data.
Amazon just wants to ensure they are not working with or promoting competitors who are not playing nice with them. They don't want to make it easy for their "partners" to steal their customers. So... there is some lack of support where they see that happening.
I get every perspective. I agree it is extremely frustrating, but it happens. The fear of losing existing customers is MUCH more powerful than gaining new ones. If Apple starts losing customers they will consider changing. Same for Google and Amazon.
But that's the problem with trying to create standards. It only works when everyone, absolutely everyone, agrees to work with them.