Selling High Fidelity using Elton John
- Thread starter Botch
- Start date
Fender and high fidelity?
I've seen these advertisements and cannot fathom how Fender equates to fidelity. Good music? Sure! But not high fidelity.
Fender is a joke brand for PA systems. They are in the same playing field as Pyle Pro and even lower than Behringer. Fender is well known for their guitar amplifiers, but guitar amps are the opposite of high fidelity. They are designed to add distortions and noise which contribute to and sometimes creates the sounds a musician is trying to get.
High fidelity?
They are a very famous and well respected brand brough back from the outsourcing ashes in the early 1980s when they started the whole "custom shop" and American Standard brands. Perhaps a brand alone can sell a technology that brand not technically famous for. They are a musician associated brand.
Have you guys seen Maroon 5 selling JBL in advertisements on mainstream timeblocks? I find that really odd. Of course they are selling an iPad dock on the shoulders of JBL's professional reputation, but still.
I think "being a musician" has become so commonplace that the market for very high end musical gear being purchased by non-professionals accounts for 95% of that market.
I've seen these advertisements and cannot fathom how Fender equates to fidelity. Good music? Sure! But not high fidelity.
Fender is a joke brand for PA systems. They are in the same playing field as Pyle Pro and even lower than Behringer. Fender is well known for their guitar amplifiers, but guitar amps are the opposite of high fidelity. They are designed to add distortions and noise which contribute to and sometimes creates the sounds a musician is trying to get.
High fidelity?
They are a very famous and well respected brand brough back from the outsourcing ashes in the early 1980s when they started the whole "custom shop" and American Standard brands. Perhaps a brand alone can sell a technology that brand not technically famous for. They are a musician associated brand.
Have you guys seen Maroon 5 selling JBL in advertisements on mainstream timeblocks? I find that really odd. Of course they are selling an iPad dock on the shoulders of JBL's professional reputation, but still.
I think "being a musician" has become so commonplace that the market for very high end musical gear being purchased by non-professionals accounts for 95% of that market.
-B-
Well-Known Member
I don't know why, I guess people see Fender they think music. VW/Audi also uses Dynaudio (or at least did) but I guess that name wasn't common enough to garner success and sell to the public in a TV commercial. Just marketing, someone from Fender probably sat in the car and said make it sound like this and they slapped a name on. I can't imagine they actually manufacture the stuff, I can't imagine it sounds any better than the Dynaudio stuff, or the Bose stuff, or the JBL/Mark Levinson stuff or any other name badged car audio stuff. Not saying it doesn't sound good....but It's a marketing thing.
Flint, you need to check your facts, :happy-smileygiantred: , if you dig hard enough on VWs site, it states FLAT-OUT that Fender is "arguably the most iconic name in audio" :eusa-whistle:
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-B- said:
Of course it's a marketing thing. There isn't one item on a vehicle invoice that isn't marketing. How hi-fi can you get in a moving vehicle, where you surrounded by all sorts of materials, where you sit nowhere close to a spot between the speakers, where one ear is inches from a sheet of glass and the other is essentially in open space, where the distance between drivers on the same audio channel can be measured in feet?
I'm sure that the Fender system, like the Bose, Mark Levinson, JBL, etc sounds better than a "stock" system. But yeah... It's marketing.
koufax65
Active Member
About 80% of the population thinks that an MP3 player with the "white" ipod stock ear buds sounds great. I work with people that think spending 400 dollars on a receiver is "insane" and that they all sound the same. I have a sister in law that says stereo and mono sound the same to her. Everyone on this site and anything like it is in the vast minority to tell the truth. Most people just don't care about anything more advanced then a boombox, think Monster and Bose are the best, so not surprising really.
The big question I would have is, how hard would it be to replace with an after market system if you didn't like it? I love Nissans, but a lot of friends of mine that own them say it's impossible to replace one component in a Bose equipped system without having to gut the whole system. If Fender is like that, then I would pass.
This is pissing me off as well. My Saab dealer was able to hook me up with an independent shop, in Pennsylvania, that could replace the hardened rubber wheels in my CD player and keep the original stereo head working (with a $45 undocking/redocking fee just to take the player in/out of the car! :angry-cussingblack: ).Batman said:
I don't think I'll be buying another vehicle with any moving-media entertainment again; thank goodness for thumbdrives and Clouds! :handgestures-thumbup: