Early reviews are coming in now that the embargo has been lifted and it sounds like the movie is REALLY....REALLY GOOD. The gripes and complaints are very minor given what everyone expects or wants this movie to do. I'm reading "best Star Wars ever," and "best Star Wars since A New Hope and Empire" and mostly comments like that. Luckily it seems as if critics writing these early reviews are, for the most part, actively avoiding spoilers. Seem to me that JJ Abrams has really managed to tap into what made the original trilogy so magical. If he has indeed managed that, Disney will get their ROI. The thing I tend to see when movies of these types of genres are really good (especially critically), is that A LOT of people see it over and over while its in theaters, and talk to friends and family and URGE others to go. If this movie is that good, that is exactly what will happen.