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Star Wars ep. VII ... Who's Hyped?

Flint, I understand overhead, I run a multi million dollar business, and I know how to make a profit. I also understand when talking ticket sales, some of that money stays with the theater, or how else would they stay in business? The only problem I have is the numbers you give, from a friend in the industry, is it sounds so outlandish. By your math alone, Disney would make 4.95 billion after they got their cut from the theaters. I'm not saying they won't do 11 billion, unlikely though just from the movie, but that for Disney to consider this a successful movie, it's no where close to 11 billion. Heck, their marketing campaign has probably made the cost of the movie back for them already. R2D2 Campbells soup anyone?
 
Flint said:
Disney has invested hundreds of millions of dollars in marketing this movie, including turning national monuments into light sabers and unheard of army of social media marketers doing whatever it takes - all with massive amounts of command and control to ensure the image is maintained and we continue to think the franchise is classy.
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Was listening to the radio this AM and a story came up on this subject. They said that Disney did not have to invest a lot of money into marketing this film, that the franchise itself had a huge audience that would go to see it regardless of the marketing.

They said "Disney has only invested a paltry $25M to promote the movie". Yeah to most of us (not so much you Flint ;) ) $25M is far from paltry but relative to movie promotion it is not much.
 
mzpro5 said:
Flint said:
Disney has invested hundreds of millions of dollars in marketing this movie, including turning national monuments into light sabers and unheard of army of social media marketers doing whatever it takes - all with massive amounts of command and control to ensure the image is maintained and we continue to think the franchise is classy.
.
Click to expand...

Was listening to the radio this AM and a story came up on this subject. They said that Disney did not have to invest a lot of money into marketing this film, that the franchise itself had a huge audience that would go to see it regardless of the marketing.

They said "Disney has only invested a paltry $25M to promote the movie". Yeah to most of us (not so much you Flint ;) ) $25M is far from paltry but relative to movie promotion it is not much.
Click to expand...

I'm wondering how some of the marketing money has been flowing and in which direction. For example, Chrysler apparently has decided it's brilliant to link their vehicles first to the Hunger Games and now to Star Wars. I mean, Hunger Games only relates to a Chrysler in terms of what goes on in the back of the minivan on a road trip, but I will say my Grand Cherokee had more recalls on it than the Millenium Falcon. Still, though, who's paying who for that one? Is it a freebie for Disney and Chrysler- Chrysler includes it in their ads for the benefit of transferring people's feelings from Star Wars over to a Cherokee that looks like one of the aliens?

As convoluted as the movie business balance sheets tend to be, I doubt anything will ever be proven for sure. Still, I do think in the long run Disney's purchase of LucasArts will go down as a really good move. It may not pay back as fast as Flint's colleagues want it to (and thus be thought a failure), but Disney is going to milk this sucker for decades. They'll get their profit and then some.
 
Akula said:
I'm wondering how some of the marketing money has been flowing and in which direction. For example, Chrysler apparently has decided it's brilliant to link their vehicles first to the Hunger Games and now to Star Wars. I mean, Hunger Games only relates to a Chrysler in terms of what goes on in the back of the minivan on a road trip, but I will say my Grand Cherokee had more recalls on it than the Millenium Falcon. Still, though, who's paying who for that one? Is it a freebie for Disney and Chrysler- Chrysler includes it in their ads for the benefit of transferring people's feelings from Star Wars over to a Cherokee that looks like one of the aliens?

As convoluted as the movie business balance sheets tend to be, I doubt anything will ever be proven for sure. Still, I do think in the long run Disney's purchase of LucasArts will go down as a really good move. It may not pay back as fast as Flint's colleagues want it to (and thus be thought a failure), but Disney is going to milk this sucker for decades. They'll get their profit and then some.
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As Disney owns the rights I would guess that Chrysler pays Disney a good chunk of cash just as Campbells probably paid Disney for R2D2 soup.
 
Saw Star Wars in IMAX today and thought it was very, very good. I would rank it right up there with the first two movies of the original trilogy.
 
Saw it this afternoon. Loved it. Like Haywood, I think it ranks up there with episodes IV and V. Easily better than any of the prequels. You actually care about the characters and everything is well acted. The humor feels natural and not stapled on to please small children. There's some minor plot holes*, but they're easily overlooked. It's a fun movie and you find yourself somewhat disappointed there's going to be a while before another installment.

In short, if you like Star Wars, go see it. Do it soon.


*I'm not discussing it here because of spoilers. Maybe we need to start a spoiler alert thread for those who've seen the movie. Hmmm...
 
Just curious. Is it worth the few extra bucks for 3D? Seems to be a lot more showings in 3D in my area so I am wondering how many of you went 3D or old school?
 
mcad64 said:
Just curious. Is it worth the few extra bucks for 3D? Seems to be a lot more showings in 3D in my area so I am wondering how many of you went 3D or old school?
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I went Imax 3D and thought it was worth the extra price of admission. JMO
 
Personal preference. I really don't think it adds or takes anything away from this movie. I saw it in 2D AVX because the IMAX 3D showings were too full to get event seats. I'll definitely be seeing it again and will see in in 3D of its available, but I won't go out of my way for it.
 
I am off work today and asked Mom's caregiveer to come early so I can go to the 10:00 AM showing.

I have not been to a movie theater in over 2 years so a bit excited. Also used Fandango for the first time to get my ticket.
 
mzpro5 said:
I am off work today and asked Mom's caregiveer to come early so I can go to the 10:00 AM showing.

I have not been to a movie theater in over 2 years so a bit excited. Also used Fandango for the first time to get my ticket.
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Hope you enjoy it Jeff, it's a pretty good movie.
 
It appears Star Wars ep. VII is on track to reach the $1B target for 2015 and with all revenue streams included, an average of analysts predictions for the franchise's total revenue in 2016 will be $8.6B, less than the Disney Board of Directors needs. With losses mounting from cord cutters and the ESPN brand suffering, the corporation's stock is being killed on Wall Street. They needed a new revenue source to compensate for the other shrinking businesses which Disney has no solid business plan to turn around. If you take a gander at Disney's stock price, investors immediately lost faith in the company's long term outlook the very day the new Star Wars movie was launched. That isn't a coincidence.

I hear it is a good movie, I may go see it in the next week.
 
Finally getting to see this tomorrow at 4 with the fam. I hope I don't lose my geek cred. In preparation we've been watching the original trilogy tonight is ROTJ. The theater we are seeing it at isn't IMAX but it is still very large and features Dolby Atmos. I'm pretty excited. Plus I can finally venture into the spoiler thread. :banana-rock:
 
Flint said:
It appears Star Wars ep. VII is on track to reach the $1B target for 2015 ...
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A report today says that that global box office receipts total $1.09B with 5 days left in 2015. If the amount of Star Wars paraphernalia I got for Christmas is any indication $11B may not be unrealistic.

The link below coves the box office records claimed so far.

:text-link:
 
Batman said:
Finally getting to see this tomorrow at 4 with the fam. I hope I don't lose my geek cred. In preparation we've been watching the original trilogy tonight is ROTJ. The theater we are seeing it at isn't IMAX but it is still very large and features Dolby Atmos. I'm pretty excited. Plus I can finally venture into the spoiler thread. :banana-rock:
Click to expand...

Ha, you were still way ahead of me, we just got around to seeing it yesterday. :oops: We, too, watched episodes 4-6 a couple days prior, glad we did because the new one definitely has much of the spirit of these three, and of course a lot of references.
 
There you go! 28% over that crazy huge number I took so much heat for mentioning.
 
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